Lead Real Estate Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Eiji Nagahara, NASDAQ: LRE), a premier Japanese real estate developer, is excited to announce the opening of the long-stay hotel ENT TERRACE ASAKUSABASHI in Asakusabashi, Tokyo, on July 10, 2025. 

Located just a 3-minute walk from Asakusabashi Station, the hotel sits in a quiet area that retains the traditional downtown atmosphere of Tokyo. With historical buildings and local shopping streets scattered throughout, the area offers a charming harmony between tradition and modernity. Visitors can easily explore major nearby sightseeing spots such as Asakusa, Ueno, Ryogoku, and Akihabara—on foot or by bicycle. In short, guests can look forward to a peaceful and comfortable stay at ENT TERRACE ASAKUSABASHI while experiencing the historic atmosphere of Asakusabashi.

Aiming to Be a “Harbor” for Travelers

Themed around “Family Vacation,” the ENT TERRACE series offers apartment-style hotels with kitchens, ideal for medium- to long-term stays by international travelers, families, and groups. The soon-to-open ENT TERRACE ASAKUSABASHI will be the fourth hotel in Tokyo in this series.

Based on the concept “a place where you want to return to, a place that inspires you to go out,” we aim to create a simple yet comfortable space.
ENT TERRACE ASAKUSABASHI was designed to be a place where you can take a break, like a harbor along the journey.

With a warm design incorporating natural materials and soothing colors, guests can take a deep breath and relax both body and mind.
Enjoy a memorable stay with your family or loved ones in an environment where everything you need is comfortably in place.

Unique Space with a Maisonette Design

The hotel features a total of six rooms in three different types, blending traditional Japanese culture (Wa) with simple yet modern design. With one room per floor, guests can enjoy private time without worrying about their surroundings. Room capacities range from 2 to 8 guests, allowing for flexible stays across different needs and occasions.

■Maisonette Type (2nd & 3rd Floors / 4th & 5th Floors)

These maisonette-type rooms are rare in Tokyo, offering a sense of openness and space. In addition to a kitchen and dining table, each room is fully equipped with a refrigerator, washing machine, dryer, and microwave oven for mid- to long-term stays. Furthermore, a dedicated workspace is provided, ideal for work or remote work. You can enjoy your own time by using the upper and lower floors.
Capacity: Up to 8 guests; Room size: 75.4㎡

■One-Floor Type (6th to 8th Floors) Family-Friendly

These rooms feature a kitchen and dining table, along with a refrigerator, washing machine, dryer, and microwave oven, providing convenience for mid- to long-term stays. In addition, each room includes a workspace, supporting work or remote work. Everyone can spend a special time together in the same room, enjoying meals and conversation.
Capacity: Up to 5 guests; Room size: 37.4㎡

■One-Floor Type (9th Floor)

Simple yet comfortable, this room type is equipped with a refrigerator, washing machine, dryer, microwave oven, to support a comfortable stay. Depending on the occasion, you can easily stay alone or with others. This room is ideal for sightseeing or business.
Capacity: Up to 2 guests; Room size: 20.8㎡

Design for a Comfortable Stay

The design of ENT TERRACE ASAKUSABASHI has carefully considered every detail to provide a supremely comfortable space. From calming lighting to restful sleep environments and convenient facilities, the hotel helps you unwind and recharge, ready to welcome a new day of your journey.

Lighting design that envelops you in soft light
The glare-less lighting design softly illuminates the entire space and protects your eyes from the direct light source. Enjoy a relaxing moment in a calm atmosphere.

Spacious beds for a comfortable sleep
Each room features a 2m x 2m king-size bed, offering generous space and inviting restful sleep.

Ideal sleeping environment with windows that block outside light
Installed with a first-grade light-shielding roll screen, you can sleep without worrying about outside light. It helps you sleep comfortably until morning.

Serene bathrooms to soothe body and soul
In the bathroom, take a break by adjusting the light of your choice. Enjoy a time of deep soaking in the hot water while your mind and body are rebalanced.

Dining time to enjoy while relaxing
Rooms are equipped with a refrigerator, microwave, electric kettle, tableware, etc. Rooms for 5 or more people have a dining table so you can enjoy a relaxed meal with your family and friends.

Combination of design and functionality

We have created a contemporary design while incorporating elements of Japanese style. Please spend your time as you wish in a space that values ease of use and comfort.

Exterior｜Calm and serene appearance that blends in with the cityscape
The exterior design blends in gently with the surrounding landscape, utilizing subdued colors and materials. Visitors are warmly welcomed.

Interior｜Space where Japanese sense of beauty comes alive
Japanese materials such as Japanese paper, tatami mats, shoji screens, cherry rust logs, bamboo, magnolia, cedar, old wood, and others were incorporated throughout to create a warm and inviting interior.

Furniture and interior｜Simple beauty with emphasis on texture
The furniture and interior design are simple yet refined, emphasizing natural textures of the materials. Designs with Japanese textures create a peaceful space.

　

Comment from Hiroshi Fuwa, Representative Director, First-Class Licensed Architect Office, RYUGE Inc.
We were honored to be involved in the design of ENT TERRACE ASAKUSABASHI with the sincere hope that:
“It will become a place where tension naturally melts away and one can breathe deeply.” 
“It will serve as the starting point of a journey filled with inspiration and respect.” 
We hope you enjoy a truly relaxing stay in our spacious guest rooms, which are rare in Tokyo and fully equipped with thoughtful amenities to ensure your comfort.

＜Outline of the Facility＞
Facility Name 　: ENT TERRACE ASAKUSABASHI
Location 　　　 : 1-33-7 Asakusabashi, Taito-Ku, Tokyo 111-0053
Number of Guest Rooms 　: 6
Access 　　　　: 3-minute walk from Asakusabashi Station on JR Sobu Line and Toei Asakusa Line
Opening Date 　: July 10, 2025
Structure 　　　: 9 floors above ground
Phone 　　　　 : 03-5839-2566
URL　　　　　 : https://ent-terrace.com/asakusabashi/en/　*July 2025 OPEN

■About Lead Real Estate Co., Ltd.

Lead Real Estate Co., Ltd., is a Japanese developer of luxury residential properties, including single-family homes and condominiums, across Tokyo, Kanagawa prefecture, and Sapporo. In addition, the Company operates hotels in Tokyo and leases apartment building units to individual customers in Japan and Dallas, Texas.

The Company’s mission is to serve its customers by offering stylish, safe, and luxurious living. The Company’s vision is to adopt the Kaizen (continuous improvement) approach to seek to improve its operations, and to leverage its nationally recognized, award-winning luxury homes and strong market position in the luxury residential property market in Tokyo, Kanagawa prefecture, and Sapporo to create a global transaction platform allowing access to prime Japanese condominiums as well as overseas condominiums, including in the U.S. and Hong Kong.
For more information, please visit the Company’s website at https://www.lead-real.co.jp/en/.

■About ENT TERRACE Series

“ENT TERRACE” is an extended-stay hotel brand operated by Lead Real Estate Co., Ltd, which opened a guesthouse in Komagome in 2019 based on the concept of ‘family vacations,’ followed by apartment hotels in Asakusa in 2022 and Akihabara in 2023. In 2025, the Asakusa and Akihabara properties received double “Traveller Review Awards” from Booking.com with scores of “9.3” and “9.5” out of 10, respectively, and were recognized as Superhosts on Airbnb. Then, in December 2024, “ENT TERRACE GINZA PREMIUM”, the first of the “PREMIUM” series, was launched, followed by the opening of “ENT TERRACE ASAKUSABASHI” in July 2025. We will continue to develop hotels that make long-term stays more comfortable and relaxing like home, while taking privacy into consideration.
For more information on our ENT TERRACE Hotels, please visit https://ent-terrace.com/en/.

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